Competitive and fair prices for your vacation rental
The right pricing strategy drives both occupancy and revenue. This section shows you how to factor in commission and discounts correctly, account for seasonal demand, and which taxes apply to holiday lets in Italy. Use the rental price calculator on this page to work out your guest price instantly.
Rental price calculator
Work out in seconds what your guests pay – including commission or after a discount.
All calculations run directly in your browser. No data is transmitted or stored.
How do you calculate rental prices with commission or discount?
Add commission and VAT on top of the amount you want to receive, and subtract discounts from your regular price. You can work out the price the guest pays instantly with the rental price calculator on this page.
Including the commission
The commission is 16 % of the price the guest pays, plus VAT (mediation terms, Section 6, effective 15 October 2026). Without a VAT identification number, that comes to 19.52 % including 22 % IVA. To receive €100 per night, set the price at about €124.25: €19.88 commission and €4.37 IVA are deducted, leaving €100.
Offering discounts
Discounts lift your booking rate in low-demand periods. A 10% weekly discount on seven nights at €100 each comes to €630 instead of €700.
How to use the calculator
- Enter your base price – for commission, the amount you want to receive; for a discount, your regular price.
- Choose commission (+) or discount (−).
- Enter the percentage and, for commission, choose the VAT.
- Read the result: the price your guests pay, plus the difference (Δ).
Also factor in seasonal demand and early-bird and last-minute offers to keep your prices competitive.
What taxes do I need to pay as a landlord in Italy?
The obligations below apply to holiday accommodation in Italy; if you rent in another country, that country’s national rules apply. In Italy, as the owner you mainly pay income tax on your rental earnings, plus a tourist tax, guest-registration duties and, in some cases, VAT. Here are the key obligations:
1. Income Tax (Imposta sul Reddito)
All rental income must be declared in Italy. There are two options:
- Ordinary taxation (IRPEF): expenses such as maintenance, management and advertising are deductible.
- Cedolare Secca – a flat tax on gross rental income. Differentiated rates apply from 2024:
- 21% for long-term rentals or the short-term rental of a single property.
- 26% for the second to fourth property let short-term (under 30 days).
- From the fifth property onward the activity is considered commercial and is subject to ordinary taxation with a VAT number (Partita IVA).
2. Tourist Tax (Tassa di soggiorno)
Most Italian municipalities charge a tourist tax per guest per night. You collect it and forward it to the municipality; rates and exemptions (e.g. for children) vary locally.
3. Guest Registration with the Police (Questura)
All guests must be registered within 24 hours of arrival via the Alloggiati Web portal. Prior registration with your local Questura is required.
4. Municipal Registration and CIN
Rental activity often has to be registered with the municipality, and you usually need a national identification code – see National Identification Code (CIN).
5. Value Added Tax (IVA)
Without commercial extras (e.g. breakfast or daily cleaning) VAT generally does not apply. Offering such services may trigger it.
6. Tax Return in Italy
Even as a non-resident you need an Italian tax number (Codice Fiscale) and may have to file an annual return (Modello Redditi). A local tax advisor (commercialista) can help.
Note: requirements can vary by country and municipality. Personal advice from a local tax professional is recommended.
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